5 PR Resolutions to Keep in 2013
Welcome to Mark Your Territory! I’m so happy you’re here, and I look forward to sharing my weekly pet industry and PR advice, as well as inspiration, dos and don’ts, and tips you can use to apply to...
View Article“That’s a Nice Looking Media Kit You Got Right There.”
As you plan for the New Year ahead, it’s likely that a trade show or two (or forty) will make its way onto your 2013 calendar. Trade shows can be a wonderful place to introduce new announcements about...
View ArticlePinterest for Busine$$
The concept behind Pinterest- a virtual pinboard for storing images and their accompanying links- is so simple, and has taken off to become one of the most popular social networking sites on the...
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Retailers Can Profit From Brand Power
If only we lived in a magical place where shelf space was unlimited and inventory budgets didn’t exist. A retail dream. Now, wake up. Unfortunately in the retail world, space is limited, very limited,...
View ArticleChristmas is July
Christmas in July is real. Many editors are already working on their holiday gift guides, which are keeping us busy at the agency. Here are some things to keep in mind if your pitching program is DIY:...
View ArticleSo You’ve Got a Media Interview Confirmed, Now What?
Congratulations! Your internal PR efforts, or outstanding PR agency, booked you a media opportunity that will allow you to promote your products, services, event or campaign. Maybe it’s a live,...
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How to Know If You’re Ready for PR
Your big launch is exciting, and you can’t wait for the world to hear all about your new innovation, this pet industry game-changer and a revolutionary new way to improve life with our pets. Or,...
View ArticleDon’t Just Get PR, Leverage It
Be honest with yourself… You’ve dreamed (at least once in your life) that “if only my product or company could get on the TODAY Show, or Ellen, then we’d be really make it big.” You need that...
View ArticleMillennials and Marketing
The most non-traditional generation so far, millennials (young adults who are currently between the ages of 18 and 34) offer an annual buying power of $200 billion, according to the U.S. Chamber of...
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